Post
I had a funny thought about sales yesterday! As a high-ticket buyer myself, I often talk to closers for retreats, coaches, and programs. Recently, I was blown away by the value of a low-ticket offer from a coaching team – it made me wonder how much better their higher-tier offerings would be. Then, the closer called. He claimed it wasn't a high-pressure sales call, but it totally was! He even contradicted himself on pricing. This got me thinking: what's worse – a bad product with great salespeople, or a great product with terrible salespeople who lose the sale by pressuring people? It's a real double-edged sword!
Transcript
<p>I had such a funny thought yesterday. And when it comes to sales, it's something that I'm super passionate about. And as somebody who is a consumer and also buys in high-ticket products, I often get on calls with closers that work on behalf of a retreat I want to go to, or a coach that I want to work with, or a program that I want to invest in.</p>
<p>And it was interesting because I actually had an experience recently where I'd bought into a lower ticket offering from a team of coaches that I wanted to work with. And I was blown away by the amount of value that was given in this low-ticket offer that actually made me think, "Wow, if they can give this much value in a low-ticket offer, how much value are they going to give me if I work with them at a higher or VIP level?"</p>
<p>Now, the disappointment for me was when I actually got on the call with the closer. And obviously, he'd done his research beforehand and saw that I had a very specific sales style. So, I'm not sure whether he had had a conversation with the sales team about this beforehand, but rather than coming in with his normal angle of trying to sell me with the way that he would normally sell, he came in with, "I You would usually ask you a number of discovery questions here to to dig deep, um but I'm going to skip that bit and I'm going to put this straight on you and ask you why you're here, Ashley."</p>
<p>The long and short of it is, ultimately, is he disguised the call as, "This is not a brash selling, marketing, uh high-pressure sales call. This is me meeting you where you're at and just having an honest conversation." But actually, as we got further into the conversation, I realized that he was in fact trying hard to close me, just reframing it from a different angle, which made it look 10 times worse.</p>
<p>And it really got me thinking because I know had I invested in this product, this high-ticket product, which by the way, he dropped several different prices whilst telling me that he'd give me his bottom floor price, um so completely contradicted himself. But it got me thinking, I don't really understand what's worse: a really bad product that has really good sales people—and when I say good sales people, I mean people that high-pressure sell—sell a really bad product and people have a really bad experience; or really good, high-value products or experiences that, again, are sold by shitty sales people and they actually end up losing the sale because they pressurize someone into it. So, it's a bit of a double-edged sword.</p>
